Milestone birthdays have a way of demarcating a fresh phase in life: new haircut, new goals, new box to check on surveys. What it doesn’t call for is an age-appropriate overhaul of your beauty routine. Lately, makeup whimsies once relegated to a certain youthful demographic—high-shine glitter, colored liquid liner—are increasingly finding a wider audience among people tapping into their expressive potential. Still, the shift into the next decade is a good opportunity to check in with your regimen and take stock of your changing needs.
Chances are, your thirsty skin needs more hydration, and late-night hours (whether for work or play) means you could use a little help looking bright-eyed. Here, makeup artist and author Wendy Rowe shares the top five beauty products to stash in a thirtysomething’s makeup bag, from collagen-boosting supplements to a must-have lash curler. Whether you finish off with mascara in classic black or electric blue is entirely up to you.
Try a Nutrient-Rich Supplement
When it comes to giving the complexion a noticeable boost, Rowe drinks to her health. “Skinade is a great option and something I often recommend to people on set,” says Rowe of the vitamin-packed tonic, which is fortified with collagen and hyaluronic acid to “help the skin from the inside out.” She suggests a full 30-day course to see the firsthand results, coupled with a diet (or a supplement) rich in nourishing omega fatty acids.
Mist Your Face Again, and Again
Nothing refreshes makeup midday quite like a featherlight mist. That’s why Rowe counts on Decleor’s version, which hydrates and refines skin texture with a blend of floral waters and salicylic acid. “[It] creates a fresh dewiness on the skin and prevents [makeup] from settling in any fine lines throughout the day,” she explains. Rowe also suggests spraying into the air—instead of directly onto the face—and letting the essence drift down on the skin.
Hit Refresh With Hydrating Eye Drops
A swipe of white eyeliner in the lower waterline is the makeup artist’s trick for an instant wakeup, but why not go straight to the source? Eye drops are something simple that make a big difference,” says Rowe, who suggests popping them in before applying makeup. She is a fan of Rohto’s ultra-soothing drops, which lend a noticeable brightening effect: “They eradicate any redness from the eyes immediately.”
Experiment With Stealth Contouring
“Burberry’s Face Contour pen is my absolute essential for day-to-day,” Rowe says. “It’s great for anyone at any age, especially if you want to redefine the structure of the face.” The makeup artist uses the product to sculpt cheekbones as well as define the jawline and eye sockets. The one-swipe design makes it easy to apply, and the creamy, buildable formula means you get a “natural-looking” result, Rowe adds assuringly.
Perk Up Lashes for a Wide-Awake Look
Looking to take lashes to new heights? Consider Shu Uemura’s cult-favorite eyelash curler—a trusted tool that Rowe calls on to create the illusion of wider, more open eyes. “That makes such a difference before you even start to apply any makeup,” she says. A coat of mascara also helps in defining the eyes and making curled lashes last. “Victoria Beckham’s Eye Ink Mascara is a new one that I always make sure I have in my makeup bag,” says Rowe, noting that it even works on extensions.